Elements of an A+ Author Website: Author Website Must-haves

Posted by Sienna Condy on Dec 12 2011, 3:26 pm

Unless you’re doing a spectacular promotion on your blog (i.e. giving away an iPad 2), there are three main reasons most people visit an author’s website.

1. A friend recommended your books, and I’m checking you out.
2. I heard about you online, at the library, through a book retailer or on a show, and I’m checking you out.
3. I read one of your books. I liked it, and I want to learn more about you or read more of your work. (Great job, author!)

What do these items tell us?

The professional author website is both an informational and a promotional tool for the author. In order to buy your books, readers must be able to obtain full and complete information about your books (including any information on series or continuities), and the easiest way to do this should be through your website. (Sorry, Amazon!)

So, what kind of information do readers want to see? And, what type of information is going to help your reader or potential reader go from “thinking about buying your book” to “bought it”?

The Booklist

Blurbs

Covers

Excerpts

Buy Buttons

Social Media

For more information on A+ author websites, email the Bemis Promotions crew at info@bemispromotions.com.

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