Bemis Promotions Gazette Crossword Answers

Posted by Liz Bemis-Hittinger on Jun 3 2011, 5:55 pm

The much-anticipated answers to the Bemis Promotions Gazette Crossword… Didn’t get the Gazette? Click here!

Go High Tech with QR Codes

Posted by Sienna Condy on Jun 3 2011, 5:45 pm

Whether high tech lingo makes you smile or want to cry, the QR code may just be your new best friend. Like a barcode on a book, the QR code links information on a webpage through the code and makes it instantly digitally available via smartphone to prospective buyers. Added benefit: It gives you an easy way to track how effective your marketing print promotional pieces have been.

You can create a QR code of your very own through a number of different services, including the Zxing Project . Simply save the high-resolution image to keep it and place it later.

QR Code Ideas:

Link your QR code to a specific book on Amazon or another retailer. Then, place the code on promotional items for that book alone, such as coasters or bookmarks.

Got a promo item for all your books or you alone? Link the code to your books page online, but make sure the page offers options to buy.

If you’re promoting before the book is available, link your code to an excerpt that ends with the book’s release date.

Is there something people associate you with? Link to a site associated with your specialty to give people more information on your interest or cause.

If your publisher will agree, place a QR code at the end of your book. Link the code to a special 2^nd epilogue or a teaser for the next book in the series, which is only available to individuals with the QR code.

Like excerpt booklets? Include a QR code to the Amazon or another retailer’s pre-order page for your book.

Get creative! QR codes are an easy-to-use way for you to inform and connect with your readers

Keep Social Media Simple, Sweetheart

Posted by Keri Stevens on Mar 22 2011, 12:01 am in Blogging, Community Building, Facebook, Quick-Read Codes, Social Media, Twitter

It is an honor and a privilege today to introduce you to Keri Stevens. Keri is an author, whose book STONEKISSED was released late in December from Carrina Press. Keri, whom I hope will be making regular appearances here, is a social media mavin! She’s one of those people who always knows what the twitterverse is talking about two seconds after the first good tweet. As I’m always interested in the multiple perspectives for the kind of work I do and clients I serve, I asked Keri to start a conversation about Social Media.

You can’t face facebook. Twitter makes you twitch. Second Life? No thanks—this one’s already overwhelming enough as it is. You’re boxed in your inbox and bogged down by your blog. Oh…and somewhere in there, you have, um, work to do. Writing. Serving live human customers. Creating your product. Read more…

Your Personal Brand Launch (or ReLaunch!)

Posted by Jenn Stark on Mar 5 2011, 10:14 pm in Branding, Launch, Social Media

Today I’ve been thinking a lot of the process of the “self-launch”. I’ve had the amazing experience to be going through two separate leadership development programs over the past several days—one tied to goal achievement, one tied to personal success—and over and over again I’m reminded that while our dreams are critical, we can never forget that what we’re really launching is not our business, our plans, our marketing campaign or even our new line of products… we are launching ourselves. Read more…

Building and Sustaining an Online Community

Posted by Jenn Stark on Mar 1 2011, 10:21 pm in Branding, Community Building, Social Media

As I think of Social Media and Community building from a Brand standpoint, it comes down to two areas of focus: Gathering like minded folks with whom you want to help and share information, and then interacting with them once they come to your blog/forum/or website.

1. Building Your Community

Let no one tell you any different: networking is business, not a hobby. To build a thriving community—if that’s what you want to do—you have to commit to reaching out to others, and desire to do so for good reasons. The online world today is transparent—you can’t “scam” people who join up with you and expect them to stay a part of your community. You can’t think of your followers or community members as your next “get”, to use a term social media guru Gary Vaynerchuk used in a recent webinar I attended. You need to look at them as people you help—and be committed to give and give and give and give to those people… and know that you will “get” when you need to get, not from everyone, but from enough people who will make a difference. Read more…

Metrics Behind the Launch

Posted by Liz Bemis-Hittinger on Feb 18 2011, 12:01 am

Originally Published at Pitch-University

Note from Diane, Founder and Chief Pitch U Alchemist: Are you brave enough to look at REAL promotion numbers?

As you read below, keep in mind this is a debut book that the publisher believes in 100% and is pushing hard, it’s garnered tremendous reviews, readers call it “Chalaine Harris meets Janet Evanovich” and the author (with Liz’s help) has promoted it fulltime.

There are a lot of people out there talking about easy publishing answers and instant sales. But there’s really nothing instant about building a career as a bestselling author. Read more…

The Promotional Blitz

Posted by Liz Bemis-Hittinger on Feb 16 2011, 12:01 am in Book Promotion, Book Sites

Originally Published at Pitch-University

Note from Diane, Founder and Chief Pitch U Alchemist: Monday we took a look at the creation of a booktrailer video (pitching the book to the reader).

This next installment shows you how this video fits within the entire promotional campaign.

**POST YOUR QUESTIONS all week. This is your chance to get answers about an important aspect of book promotion.** Read more…

Launching a Bestseller

Posted by Liz Bemis-Hittinger on Feb 14 2011, 12:01 am

Originally published at Pitch-University

Note from Diane, Founder and Chief Pitch U Alchemist: What follows is a unique look behind the scenes when a debut author is launched by a major publisher in an all-out blitz to create a bestseller.

If you think pitching your book is hard, imagine the pressure of pitching to The World.

Darynda Jones’ agent, Alexandra Machinist of The Linda Chester Literary Agency, sold her debut novel, FIRST GRAVE ON THE RIGHT, in a 3-book hardcover deal to Jennifer Enderlin, an editor at St. Martin’s Press and one of the most recognizable names in Publishing. Read more…

Ready Set Launch: Five Simple Steps to a Powerhouse Promotional Plan

Posted by Liz Bemis-Hittinger on Nov 10 2010, 12:00 am

Originally published at the Ruby Slippered Sisterhood

Promotional Plans are not for the faint of heart. They take work, thought, re-work, more thought, refinement, execution, and work… Did I mention work? The following five steps might not make it “simple” but will hopefully simplify some of the process as you begin to develop your own promotional plan. Read more…

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